Finally Jumping on the Social Media Band Wagon

While here at No Limit we have been preaching the effectiveness of social media for some time now, many have been slow to react and start evolving their business. With the competitive environment we live in, especially the franchising industry, it is mandatory to remain relevant. One way is through social media—which is becoming a normal channel to communicate and interact with consumers and franchisees on a personal level.

After reading an article in ALLBUSINESS, entitled, “How Social Media is Changing Franchising” by Sara Wilson, it is apparent that the franchising industry has finally jumped on board the social media train with us. The article stated that 63 percent of companies plan to increase their social media marketing budgets in 2009 and that 93% of consumers feel that companies should have a social media presence. These statistics support the urgent need to begin joining your customers in their conversations online, if you are not already there. If you are not involved, a competitor will take your customers and build relationships right under your nose.

While it seems that most companies understand the importance of getting involved in the social media world, they must make sure to get the most bang for their buck and the most value out of every interaction. Interact with franchisees as well as consumers in their personal space, share your company’s latest growth numbers and news articles with your network, make sure to have a conversation, and most importantly LISTEN. Listen to your consumers asking questions, whether they are complaining or complimenting your brand, speak back to them. Listen to your current franchisees who have ideas, they are interacting face to face with consumers and understand the areas in your brand that could be improved. Spend the extra budget dollars to implement a system that works and spend the extra time developing a strategy and system with long-term growth potential. Despite the economy, it is important to never disappear from your customers/franchisees minds for too long and social media is a way to ensure your presence.

Don’t miss out on every opportunity to interact with your consumers and strengthen these relationships, building a loyal and overly satisfied customer base. While many companies are jumping head first into the social media movement, many are waiting to see if this trend will end; but it is now official, it’s not going anywhere.

-Posted by Carrie Magelowitz @CarrieMag