Companies are now finally taking advantage of all the benefits that social media has to offer and using it as an effective channel to reach out to their consumers in their personal space. As social media advances, brands should always be looking for the “next big thing” in the industry—a way to WOW their loyal customers.
Verizon has just launched two new products that will be sure to intrigue their customers: the Widget Bazaar application store and Internet Video on TV, which both are communication sources through social media, increasing the realm of communication, becoming commonly known as social TV. Using Verizon’s new social media service, FiOS, people can update their status messages through their TV and read people’s thoughts about a specific topic. Social media is now being pushed from the computer to the TV, giving consumers’ access no matter what room in the house they decide to sit down.
Internet Video on TV is a collection of widgets that allows FiOS subscribers to connect with other users while they are watching TV and follow information released from those people about the specific program they are watching. Users can also select from a list of most popular topics that allow them to view “tweets”, threads, and articles, on a certain topic or trend. This can be used through Twitter, Facebook, ESPN and other social networking programs as well.
This is just one example of a brand innovating themselves to appeal to their audience and as a business owner or franchisor, this should be something that your brand is always striving for. These newsworthy new developments are what get your customers talking about your brand and always waiting for the next product/service you launch. It is very important as a business owner to have your team constantly developing new methods of reaching your audience because you want to be communicating with your consumers, wherever they are communicating.
-Posted by Carrie Magelowitz @CarrieMag
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