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YouTube releases EOY numbers

When businesses first consider diving into social media, the first networks on their mind are usually Facebook, Twitter and LinkedIn. Although these networks are great for personal connections and sharing company news, deals and initiatives, YouTube seems to be forgotten.

The power of YouTube was once again displayed in 2010, as more than 700 billion YouTube videos totaling 13 million hours of video were uploaded this year, according to the official YouTube blog. That’s 700 BILLION videos. That’s like saying everyone on the planet uploaded about 9 videos just this past year. If your brain hasn’t exploded yet, YouTube also released the Top 10 Most Viewed videos of the year.

The top 2 videos had more than 100 million views combined. For those nay-sayers who think viral videos can’t be done through a corporate entity, see #5, Old Spice’s social media advertising campaign received 25 million views, proving businesses have just as much viral capability as personal vlogs, parodies or songs.

With 2011 on the horizon, how does your company plan on using YouTube in the coming year? Will you personally respond to customer service issues? Will you create a multi-million dollar production or simply use a webcam and $2 to create the next viral masterpiece? Through the years, it has been proven time and time again, viral success is not determined by the amount of money spent, but by how creative the artist is. Put on those thinking caps and let No Limit guide you along the path of viral video success…


A Blog Post By: Chad Bryant (@chadtbryant)
Chad is a member of the Social Media Squad for No Limit and is the only member of No Limit who can name more than three Atlanta Thrashers players.