Train Your Eye of the Tiger with the Social Tamers of the Buzz Factory

Today, the team talks about Twitter, Tweedeck and Facebook Studio! It's a Two for Tuesday!

Twitter reportedly eyeing acquisition of Tweetdeck

EC: This could go down as one of the biggest moves by Twitter ever made, should it happen. TweetDeck is one of the most popular mobile and desktop social clients out there, and it is in direct competition with the offerings of Twitter in those spaces. The acquisition appears to be a strategic ploy against UberMedia, which was also looking to buy Tweetdeck in order to gain control of 20% of all tweeted content, as well as to possibly build a Twitter competitor. I can only hope that they don’t just kill off TweetDeck. Millions of users, from consumers to corporate, would be left without their favorite app for content creation and consumption from not only Twitter, but also Facebook, Foursquare, and other networks. A competitor from UberMedia would only appear more welcome to those users. My suggestion for Twitter: cover yourself with the acquisition, improve your marginal native mobile apps with the newly acquired talent, and keep Tweetdeck around for at least a little while. At least UberMedia largely keeps their acquisitions intact.

CB: As we see time and time again in life, competition breeds superior products. Twitter should hold off on acquiring the competition and instead look within to improve their native application. Once again, I will pose this question: Who actually uses Twitter.com?... Exactly. The same is true on mobile platforms. Third party applications (I prefer Seesmic on my mobile and Hootsuite on my desktop) continue to up the ante and force Twitter to improve their product, which they have yet to do to this point. I do not personally use Tweetdeck, but I know millions do. I feel the acquisition would not cripple Tweetdeck Nation, but it would definitely cripple the evolution of third party applications.

Facebook reveals Facebook Studio for connecting agencies

EC: Facebook has proven to be an excellent platform for innovative social campaigns and driving consumer action and interaction, and it shows no signs of slowing. With the launch of Facebook Studio, the company itself is now leading the charge in proving itself as a viable ad platform by cheerleading the most inventive campaigns and providing an industry directory and learning resource. What’s exciting is that it’s now more apparent who exactly the masterminds behind these campaigns are, and it can only help bring those leaders in the industry more recognition as well as push newer campaigns up to the next level.

CB: Finally! This is amazing news. My experience thus far (only about 13 months professionally) in the social media agency realm has been nothing but friendly. Sure there is competition, but when it comes to true creativity, social media professionals often come together at networking events to discuss ideas, what works, what doesn’t. This industry is still EXTREMELY young and sharing ideas can only help the evolution of it. Facebook has not always greeted businesses with open arms, but it is extremely clear that with these recent developments (among others) Facebook is beginning to really open their doors to business involvement. It will be interesting to see just how many “secrets & successes” get shared on this network and how Facebook will manage the privacy as well.

A Blog Post By: Chad Bryant (@chadATL)
Chad is the Social Media Director at No Limit and has finally ditched his Windows Phone for an Android. You can challenge him on Words with Friends (chadATL).
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A Blog Post By: Evan Connors (@evcon)
Evan is a Social Media Coordinator at No Limit and accidentally the whole thing.